Gucci has released its latest fragrance, ' Bloom '. This fragrance is the first thing issued by the creative director of the house, Alessandro Michele . White on the skin. The Indian kikula plant, discovered in southern India and able to change its color from white to pink, and finally bloom to red when the flower opens, adds to the perfume a touch of powdery smell and a distinctive floral aroma. The campaign depicts the ability of Perfume to transport its creators to the green garden from which it was inspired.